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What a built website is worth

There are two prices for the same site.

A site with no customers has a ceiling, and it is published. The only marketplace that lists newly built sites caps them at $9,999, and most clear for a few hundred. A broker will not take one at all: the usual floor is twelve months of revenue and a six figure valuation.

A site with customers is priced on a multiple instead of a guess. Through 2026 these sold at thirty to forty-five times monthly profit. Above a thousand a month they typically sell inside forty days.

So the same asset is worth roughly ten times more on the other side of its first paying customer, and the gap opens at the first one rather than at scale. Every figure here is somebody else's published number, and the sources are listed at the foot of this page.

Published figures, not ours. A site earning $500 a month, both ways.
 No customersWith customers
Priced byA ceilingMultiple of profit
What it fetchesUp to $9,999$15,000–$22,500
Venues open to itOneAll of them
Typical time to sellUnboundedAbout 40 days

Most sellers of newly built sites are stuck under that ceiling because they have no way to put a customer on one before they sell it. This company already has the other half: a board of 1.63 million categorised local businesses and the people who ring it. That is a capability rather than a result, and it stays worded that way here until a row below reads sold.

The inventory

13 built and live. None listed yet.

Every one answers on its own domain today, checked on 6 October 2026. Open any of them; what loads is the real software. None is listed for sale yet, and each row says so rather than leaving you to guess.

13 of the 13 earn nothing today and the rows say so. That is the band the page opened with, and the reason the first paying customer on any of them is worth more than the next feature.

What comes with one

Everything a buyer asks for, before they ask.

A buyer's first request is a profit and loss statement, and their second is proof it reconciles against a bank account. An asset that cannot answer both is discounted whether or not anything is wrong with it. So nothing here is listed until it can answer both, and what it answers with is handed over whole.

  • The monthly record

    Revenue, costs, customers and sessions, month by month, with zero written as zero. A ledger of zeros reconciles against an empty bank statement exactly; one assembled on listing day reconciles against nothing, and a buyer can tell which one they are holding. Twelve months of it is the condition for anything on this page going up for sale, which is why none of it has.

  • Read-only analytics

    Access to the real account, not screenshots. Sources, trend, seasonality, the pages people land on, and whatever the numbers actually say.

  • The domain and the code

    Held outright, transferable, with the repository, the deploy and the marks. Written down, so what changes hands is a list rather than an assurance.

  • What is wrong with it

    In writing, before an offer. Every asset has something, and the shortest route to a dead deal is a buyer finding it themselves in week three of diligence.

Tell me what you are looking for.

Nothing is listed yet, so this is a first-refusal list rather than a sales form. Say what you are after and you hear before it goes to a marketplace.

No newsletter, no drip. One message when something matches, and nothing otherwise. What happens to your details.

Where the figures came from

Every number on this page is somebody else's published figure, read on 6 October 2026. None of it is ours, because we have no sales to report yet.