This is a draft for a Colorado lawyer to review before it goes on the site. It is not legal advice and it was not written by a lawyer.
Last changed: 15 September 2026
Most companies write one of these to protect themselves from you. This one mostly exists so that when you ask for something on the phone and the answer is no, the no is a page you can read rather than an opinion I formed on the spot.
If any of this loses us the sale, it loses us the sale.
1. Reviews
No incentives. Ever. Not a discount, not a raffle, not a gift card, not a free coffee, not loyalty points, not a chance to win anything. It does not matter that some incentives are lawful if they are unconditioned. Every platform bans them separately from the law, the wording that turns a lawful incentive into an unlawful one is a single careless sentence, and there is no version of this worth the risk to your listing.
No filtering the unhappy ones out. Everybody on your list gets the same message with the same link. We do not survey people first and route only the happy ones to Google. That practice is called gating, it is what the Federal Trade Commission wrote to ten companies about in December 2025, and those ten were property managers, personal injury firms and an accounting firm, which is close enough to your neighbors to be worth knowing.
Your own report shows how many different review links and how many different message bodies the campaign actually sent, read back out of the send log rather than out of the settings. If either number is more than one, the campaign was gated whatever anybody claims, and your report says so in capital letters. You can check us.
No asking for a rating or a feeling. Not "five stars", not "a positive review", not "if you were happy", not "tell us how much you loved it", not "it would really mean a lot". A copy checker refuses those before the wording can be saved, and it checks copy you write as well as copy we write. There is no override. If you want one, we are the wrong supplier.
No Yelp. Yelp's own terms prohibit soliciting reviews and their filter punishes the business, not the sender. The database will not accept Yelp as a platform. That is a refusal built into the schema, not a preference.
Your list has to be your own completed customers. Not leads. Not people who asked for a quote and went elsewhere. Not cancellations. Not staff. Not relatives. You will be asked to confirm this in writing, and the reason is that inviting somebody who was never a customer to review you is the shape of a fake review whatever anybody intended.
No review widget that hides the low ones. Most review plugins ship with a "show four stars and up" switch. Leaving it on while telling visitors those are your reviews is a civil penalty matter under 16 CFR 465.7(b), and it lands on you. We check it at onboarding. If you have one, it comes off.
We will never tell you we moved your star average. We do not store a star rating anywhere, so nobody here can accidentally put one in a sentence next to the word "improved". What you get is reviews live on your profile counted on two dates, how old the median review is, how fast they are arriving compared to before, and how quickly you replied.
2. Email
Every review invitation carries your real business name, your real postal address, an honest subject line, a plain statement that it is a marketing message, and an unsubscribe link that works. The address is yours and not ours, because the message is from you.
Unsubscribes are honored immediately. The law allows ten business days. Ten business days is not a thing we are going to use.
We send from your own domain with the mail authentication set up properly, and we pace the sending so a burst of complaints cannot damage the domain you also send invoices from.
No cold email to people who were never your customers. That is a different product, with a different legal position.
Full detail is in anti-spam.md, written for you rather than for a regulator.
3. Text messages
We do not send marketing texts to your customers or your leads. At any price.
The Telephone Consumer Protection Act carries $500 to $1,500 per message, there is a private right of action, and there is an active plaintiffs' bar that does nothing else. The carriers gate business texting on prior opt-in anyway. There is no compliant version of this at our size and the switch in our software is set to off.
We will text you, the owner, about your own account, if you ask us to and we record you asking.
4. Websites
Nothing goes on your site that you did not tell us. Not a price, not a license number, not a credential, not an opening hour, not a review. If we were not told, the space stays visibly blank rather than being filled in with something plausible. That is deliberate, it is enforced by the build, and it is the reason we can show you a draft of your site before we have ever spoken.
No claim we cannot check. "Licensed and insured" needs a license number. "Free estimate" cannot sit next to a trip fee. "Lifetime warranty" needs a written document that says what lifetime means. "Award winning" needs the award. These are not our rules, they are the Federal Trade Commission's, and the person who gets the letter is you.
No fake reviews and no invented testimonials. The three customer quotes in every template ship blank on purpose. If you fill them in, they have to be real people who really said that, and none of them can be your cousin unless the page says they are your cousin.
No fake address. If you work out of a van, the site says the area you cover and does not invent a shopfront. A fake address is a Google Business Profile violation and Google's penalty is losing the listing.
No accessibility overlay widget. They are the subject of their own wave of lawsuits, they do not fix the underlying problem, and they load somebody else's JavaScript onto a site whose security policy currently forbids it. If yours has one, we take it off.
No tracking added quietly. If you want an advertising pixel or an analytics tag on your site we will put one on, and we will change your privacy notice in the same afternoon so that the page does not say you do not track people while you are tracking people. What we will not do is add one and leave the notice saying otherwise.
5. Things we will not build at all
Anything unlawful. Anything designed to deceive the person reading it. Adult material. Gambling. Anything selling a health outcome we would have to substantiate. Anything whose whole purpose is to make a company look like a different company.
We will also not build a site whose copy we have been asked to write as a person's own words when it is not.
6. What happens if you ask anyway
We say no, and we say why, and we suggest the version of the thing that does work.
If that does not end the conversation, and it becomes clear that the only version of the job is the one we refuse, we hand over the keys and part on good terms. That means the domain, the form's email and the backups, same as any other exit, with nothing withheld and no fee.
We do not switch anything off to win an argument.